KGB

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(Wolff Olins/NY) Helping this brand relaunch in the USA with their strange new name was an interesting challenge. KGB is a knowledge company, answering millions of ordinary people’s questions every year around the world on the phone, by text and online. We built their logo, typeface, created a tagline and cast iron messaging structure/verbal identity – creating a brand with pop, humour and memorability. We made an animated film, created guidelines, print and digital communications, an IPO presentation and some promotional launch merchandising items.