PG&E

Energy: smart & simple, every day

(Wolff Olins/NY) North America’s biggest utility, serving up power to almost all of northern California. This was a big strategy job, integrating the best of the company’s efforts to make their processes smart and simple, everyday to ensure red tape didn’t get in the way of helping their customers. We invented a bunch of new initiatives to simplify the organization, created a refreshed identity, built a very clear messaging structure, created their brand intranet site, designed and led brand workshops for internal marketing and external agency partners, providing ongoing creative and strategic consultancy to keep the brand active and useful.