PwC

What does success mean to you?

(Wolff Olins/NY) An idea that ultimately never saw the light of day. Which is a shame – it speaks directly to the needs and desires not only of PwC’s management clients, but to their partners and employees too. We built out a brand narrative, brand movie, communications campaign, including posters, web, white papers and environment signage. Looks nice and feels really human for a very corporate offer. Another one that got away.