Sony Ericsson

Giant leaps

(Wolff Olins/London) Sony Ericsson was falling behind their peers and needed a fresh approach to their brand. We were tasked with building the new brand identity, language and communications platform from scratch. This job involved strategic thinking about the brand, leading agency summits, creating guidelines, brand books, launch kits, messaging guides, communications guides and animations. We created a clear verbal identity through iconic messages that moved them away from tech talk to focus squarely on consumer benefit.